SOTA : The Society of Typographic Aficionados Type and graphic designers and other artists are invited to contribute artwork which will become part of a typeface created exclusively for the Font Aid III effort. Dutch designer Max Kisman, contributor to past Building Letters and SOTA projects, developed the font�s concept�a collection of fleurons (also known as flowers or printers� flowers). Much like the poppy, which has become a symbol for honoring the dead and assisting the living victims of war, Font Aid�s typographic flowers will serve as a symbol of remembrance and hope; a respectful tribute to those who have lost their lives; a helping hand extended to the survivors; and a reminder of the awesome power of nature.